By Dave Sikula Fri, November 6, 2009, 12:01 am PST

Ross in his prime. You wouldn't think a guy with hair like that would be such a cultural icon. In the 1920s, only one American city was the center of art and commerce: New York. And in that city, only one magazine kept track of it all: "The New Yorker." And in that magazine, only one person mattered: founder and editor Harold Ross. Ross was born November 6, 1892, in Aspen, Colorado, and soon developed printer's ink in his blood. By 13, he had dropped out of school to work at the Denver Post, and by 25 he had worked for six other newspapers, from San Francisco to Atlanta. During World War I, Ross' talents got him a job in Paris, editing the Army newspaper, "Stars and Stripes." His fellow staff members included drama critic Alexander Woollcott and New York columnist Franklin P. Adams -- both of whom would go on to play roles in Ross' plans. After the war, he settled in Manhattan, where he worked on those plans -- to create a weekly magazine that would analyze, comment on, and play a role in the cultural life of the city. It would not, Ross insisted, be a magazine for "the old lady in Dubuque." It would be sophisticated and urbane -- but not snobby. It had standards, but if a reader was witty or informed enough, he or she would be a member of the club. In the depths of the winter of 1925, the first issue of "The New Yorker" rolled off the presses. Despite some glitches, such as a joke ("Pop: A man who thinks he can make it in par. Johnny: What's an optimist, Pop?") that ran with the set-up and punchline reversed -- a error reprinted in every anniversary issue for years -- the magazine was an instant hit. In the decades since, it has come to be considered the gold standard of American magazines. That respect is due almost entirely to Ross. He personally edited virtually every word that appeared in every issue until his death in 1951, and, despite his own poor spelling, his meticulousness for precise grammar, clarity, and good writing attracted such notables as Vladimir Nabokov, John Updike, Ernest Hemingway, John Hersey, Ann Beattie, John Cheever, Roald Dahl, Alice Munro, John O'Hara, Philip Roth, J.D. Salinger, Robert Benchley, Dorothy Parker, Irwin Shaw, Woody Allen, James Thurber, E.B. White (whose own prose style was crucial in setting the magazine’s voice and tone), and even Marlon Brando. But the literary aspect of "The New Yorker" was only part of the package. Each issue was filled with cartoons by artists like Charles Addams, Peter Arno, George Booth, Roz Chast, George Price, Saul Steinberg, William Steig, and Thurber again. So good were (and are) the cartoons, that many readers never get past them and are still satisfied they got their money’s worth. Despite Woollcott describing him as looking like "a dishonest Abe Lincoln," Ross' contributions to the culture of Manhattan and America are impossible to calculate. His sensibilities shaped the ways plays were written, movies received, and books were published, and it's almost impossible to imagine American -- and world -- culture without him. Suggested Sites... Wikipedia: Harold Ross - overview of Ross' life and career. The New Yorker - bringing the world to New York -- and vice versa -- since 1925. The New Yorker Cartoon Bank - pretty near every cartoon ever seen in the magazine, yours for the asking. Harold Wallace Ross - biography of The New Yorker's founder. Harold Ross: The History - the BBC takes a look at Ross and his magazine.

Directory categories: Harold Ross, The New Yorker, E.B. White, Magazines, Manhattan

Archived under: 1920s, Authors, Biographies, Birthdays, Cartoons, Journalism, Literature, Magazines, Media, New York, Society and Culture, The New Yorker

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